Monthly Archives: February 2018

Six Requirements For Financial Independence

All of us would like to be financially independent, but what can you actually do to become financially independent?

1. Be in business for yourself
2. Sell a product that is in demand
3. Absolutely guarantee the product
4. Give better service than your competitors
5. Reward those who do the work
6. Attain your success by building the success of others.

One way to gain financial independence is through Network Marketing.

Network marketing as predicted by experts, is showing definite signs of going mainstream. More and more people who previously rejected Network Marketing, are now getting involved, and large companies that used traditional methods of marketing in the past, are now adopting the concept.

What is it? Network Marketing, as it is called today, has been around since the 1950s. Network Marketing originally known as Multi Level Marketing (MLM), is probably one of the most misunderstood concepts in America today.

In Network Marketing, companies move products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same. For your efforts, you can earn overrides on multi levels of people in your organization.

What is so attractive about this business is that there is no prejudice. Anybody over 18 can prosper and succeed. No color, race, gender, age, employment or educational background can stop you. All you have to do is be open minded and follow the simple steps laid out by your company. You have unlimited earning potential. There is no ceiling. Simple, Fun, Money are three words that can be associated with the most powerful marketing method to distribute products in the 1990s and beyond. Personal growth, along with financial freedom is two of the things you can expect from Network Marketing.

Why Am I So Confused About It?

First, ask yourself what the difference is between Network Marketing and Multi Level Marketing. Nothing! They are one in the same. MLM has been around for forty some odd years now and started as a part time business opportunity. By the middle of the eighties many people were earning substantial amounts of money and were beginning to do the business full time. By this time the phrase “Multi Level Marketing” had a pretty tarnished reputation. Well deserved, we might add. Any new industry is going to have its con artists but this had many. Perhaps that is why a lot of people refer to this as a pyramid scheme (which of course is false).

By this time, John Naisbitt had published his well received and highly successful bestseller “Megatrends” and devoted an entire chapter on networking. We had been doing it subconsciously all along and we still do. So the industry came of age: More and more people were using the phrase, “Network Marketing.” Companies selling growth patterns astronomical in both the quality and quantity of people and found this marketing concept to be a wonderful way to move products in the nineties and beyond. Network Marketing was born.

In Network Marketing you are not a door to door salesman, so lets dispel that myth up front. You are in business for yourself (as an independent agent), but not by yourself. You can have very little start up costs and you buy wholesale and distribute product at retail. But, unlike other marketing methods, you have the ability to build a group of people under you, all distributing a little bit of product everyday and then collecting an override on the organization you helped to create.

Remember, this is a group effort (in business for yourself, but not by yourself) and the big money is in organizational overrides. It is almost like owning a chain of stores, or owning a large marketing distribution company. In traditional business (lets use a corporate sales organization) the sales manager hires by adding new people and assigning territories. If a person gets terminated or resigns, you subtract. If the sales organization has 100 people you will probably have a manager for every 5 people. Traditional business is structured a lot like Network Marketing, but in traditional business you do not collect overrides. How many times have you ever recommended a friend for a job in your company and collected an override for it? But, someone on top did! So, the power lies in the ability for Network Marketers to multiply and duplicate.

You build your organization by going wide and deep. Start by lining five people across. Teach them to line five people across, and have them teach their five people. So everyone is working with five people, just like traditional business. Only now, anybody who has desire and the ability to learn simple concepts has the ability to earn vast sums of money by exposing great products everyday and teaching others to do the same! And in time you will have a bigger sales force, all well managed and trained without the headaches of inventory, paperwork, computers, payroll, and staffing. You are an independent agent, all that is handled by the parent company. Once you have successfully trained five people, you go out and repeat the process again, you will have attrition, but are now multiplying, going wide and deep and just subtracting, not dividing when attrition occurs.

Marketing Program Combines Basics And Specifics

This article about Business Administration – Marketing at Centennial College explains why an approach that offers both basics business courses and specific marketing courses is useful.

Any college program that ensures students have a solid combination of basic knowledge plus specific knowledge of the field in which they will work is beneficial, as both of these types of studies have a purpose. The basic knowledge serves as a base for students to understand the wider field. Meanwhile, specific knowledge gives them the ability to understand the underlying processes needed for success.

At Centennial College, students can attend business marketing training (known officially as Business Administration – Marketing), which, as the name suggests, balances an overview of business with marketing specifics. As such, students attend three years’ worth of classes that begin with an exploration of broad-based business training. During this time, topics that are covered are actually common to many of the School of Business programs. This structure is in place not just to offer a general idea of business but also to ensure that students have the opportunity to determine whether this is the right program for them. Among specific business courses in this offering are: Fundamentals of Business, Strategies for Business Success, Financial Accounting Concepts, Business Operations, Business Communications, Human Resource Management, Business Analysis, Business Ethics and others.

In terms of more specific training, this business marketing program takes a practical approach to ensuring that students are prepared for the field. Students learn by applying theory to hands-on activities such as case studies, guest lectures, presentations, projects, and computer simulations and technologies. They are guided through these activities by knowledgeable faculty members who have much experience in the field and are equipped to dole out advice, personal anecdotes and facilitate class discussions while teaching marketing topics such as principles of marketing, marketing communications, professional selling, practical applications in marketing, marketing research, brand management, interactive marketing, consumer analysis and more.

As each Centennial program offers a cumulative practical experience, this program sees students complete an industry project. In teams, students complete a project that is sponsored by an entrepreneurial endeavour, small business or major company. Additionally, Centennial sponsors selected marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Grads may enjoy membership privileges with the Canadian Marketing Association (CMA) – the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Meanwhile, examples of positions in which graduates of this Business Admin – Marketing program excel include: marketing coordinator, marketing analyst, promotions assistant, sales representative, assistant brand manager, public relations assistant and advertising assistant. On the other hand, those who wish to pursue further studies may do so through Centennial College’s educational partners, which allow them to apply academic credits. Among this program’s university partners are: Laurentian University, Royal Roads University, University of Guelph, University of New Brunswick, University of Windsor and more.

The Right Online Marketing System

Making money online is fast replacing real estate as the fastest and easiest way to make money in the world.

Even though online marketing may be the best way to make money in the world there is still an incredibly high failure rate. This is because marketers lack a true system designed to produce efficient and systematic results every time for everyone.

Target Market:

Once you have a system in place that knows how to market to a highly targeted and receptive audience on autopilot, then you will have financial success from making money online every single time and faster and easier than any other way in the world including real estate in most cases.

Finding the Right Online Marketing System:

Many online marketing leaders and so-called gurus struggled for long periods of time until they were finally able to put all the elements of a true money-making online marketing system in place.

Other expert Internet marketers struggled for relatively shorter periods of time because they were able to find those other marketers who had developed proven online marketing systems that delivered systematic and consistent results every time.

Top Online Earners Struggled:

Regardless if today’s top online earners struggled for relatively long or short periods of time, they all struggled nonetheless.

Top Online Earners Use a System:

Not only did all top online earners struggle, until they found a true online marketing system but they all either discovered or designed and then used a proven system. Implementing a system that mathematically produces results like clockwork is the most important factor in achieving your financial goals in record time in online marketing.

The time it takes to actually design and implement your own proven online marketing system will inevitably take you years to perfect until its providing you the massive systematic results you desire to achieve your goal of complete financial freedom.

That is why it is so important to look to the leaders who have already developed the online marketing systems. Many online leaders specifically designed massive marketing systems for the intention of having other marketers put them into practice

But of course, in order to use someone else’s proven system you must be prepared to give something back and create a win-win situation where both sides benefit substantially.

As long as you’re willing to create a valued online business partnership so both sides benefit at record pace, it will sure beat the alternative of trying to design and implement a proven online marketing system of your own.

Even if you really want to create your own system, there is nothing that can stop you from ultimately inventing it and putting it in place for the world to use. But if creating your own online system is your desire, it will be much easier to make it happen when you simply achieve financial freedom first. And then once you are free and relaxed you will have the time and the resources to create and reveal your own proven online marketing system to the world.

Six Steps To Selling Investments In Financial Institutions

Oil and water just don’t mix; there is no point in trying. Both are needed for a high performance engine to run at maximum efficiency, but they have different functions. In banking, the oil is the bank products and the water is the non-bank products that are becoming essential for meeting today’s consumer demand while providing fee income to the bank. If traditional and non-traditional financial products are properly positioned, success in the form of substantial fee income is a direct outcome.

The banking business is no different than any other; banking has changed tremendously over the last thirty years. In the past, the majority of bank income came from Interest Income, but the trend continues to shift towards fee income. With deregulation in the form of the Depository Institutions Deregulation and Monetary Control Act (1980) and the Depository Institutions Act (1982), and repeal of the Glass-Steagall Act in 1999, banks responded by offering alternative financial services. In the 1990’s, increased consumer awareness led to customer demand and banks saw investment programs increase dramatically. However, many banks have had difficulty successfully integrating investment brokerage and insurance into their institutions.

The radical difference in products, delivery systems, and sales cultures has prevented many banks from maximizing the potential offered by these additional financial service opportunities. Some banks use Dual Employee” structures, while others use third party marketing arrangements. Other issues include differences in compensation structure, one-way” referrals, and the different risks associated with non-bank products, as opposed to FDIC insured instruments. Additional compliance concerns only exacerbate the gap between bankers, brokers, and insurance agents.

This is not a new problem, and much has been written on this subject. The question is simple; what can a bank do to successfully integrate non-bank product sales more effectively? Fortunately, the answer is also simpler than you think. The following six steps are critical in having compliant, successful, and profitable non-bank sales units:

1. Do all you can to learn about non-bank product sales
2. Work to incorporate non-bank product sales units into all bank events and meetings
3. Manage activities, not results
4. Have realistic dual expectations
5. Have regular two-way communication
6. Have a workable, mutually agreed upon business plan

Do all you can to learn about the investment business

Many bankers do not have experience in non-bank product sales, and as a result often spend little time on it or ignore it entirely. You need to make a concentrated effort to understand the culture and structure of non-bank product sales units. Many broker/dealers offer Banker Broker Conferences.” In addition, many banking trade groups provide educational meetings and resources. Take advantage of these opportunities to help you better understand the differences in delivery systems and cultures employed to sell non-bank products.

Work to incorporate non-bank product sales units into all bank events and meetings

The more you include non-bank product salespeople and their colleagues in bank functions and meetings, the more cordial and productive their interactions with your bank officers and staff will be. Encourage them to become familiar with your bank’s marketing and product emphasis, so they refer you appropriate business. The more they feel a part of the bank, the better ambassadors they will be for you when they are out in the community, and your cross-selling results will soar.

Manage activities, not results

Often banks have expectations of their investment and insurance sales units, but have limited knowledge of what activities are required to generate those results. If bank management does not have a working knowledge of the alternative product sales process, they are reluctant to participate actively in the management of these programs. If your program is set up with duel employees, do all you can to learn about the activities required to maintain it successfully.

If you utilize a third party marketing firm, ask them for guidance on what is expected of their reps and what you can do to assist them in the management of the program. Regardless of the compliance firewalls between your bank and a third party firm, the public perception is that they a part” of your bank, so a hands-on approach will pay off.

Have realistic dual expectations

When non-bank sales programs are installed, each party establishes certain expectations with which to gauge success. Often those who have a vested interest in the program’s installation deliver these expectations. Make certain your bank considers statistical averages for the type of program you have in your bank. Banks should examine the production and revenues of their programs compared to national averages, as well as averages from their program’s broker/dealer or insurance companies.

Also consider expectations related to marketing activities, such as referrals. A common complaint of non-bank product sales people is that they don’t get enough referrals and then upon further examination, it’s becomes apparent that neither party is maximizing the referral opportunities. Systems should be installed to monitor all referrals within institutions. Following compliance regulations and guidelines related to cross-sales marketing efforts prevents regulatory issues.

Making Your Marketing Accountable

One of the biggest problems when it comes to marketing is the lack of accountability. If you look at other areas of a corporation there is rarely a department or area where a person cannot account for everything that happens including where all the finances go. They can also show the direct relationship between a particular action and the success or failure of that action.

Marketing however is different. While positive results can be and often are generated it is rarely the case where the results can be directly linked to a particular action. This is because marketing lacks the metrics and standards, in other words, the units or ways to measure action to result. The result of this is can be felt in a number of ways. There is no way to measure success or failure based on a particular aspect of a marketing plan and more importantly there is no way to predict the success of a particular tool, strategy or plan when it comes to marketing.

In part this is not because markets cannot decide on what type of unit to use to measure, they cannot even decide what exactly it is they are attempting to measure. This makes it difficult to assign accountability when it comes to marketing. A number of plans have been put into action that create some level of accountability when it comes to finances and marketing.

It is common for as much as a quarter of a company’s income to go towards marketing. It is therefore not unreasonable that there be some accountability and some ability to project the results of the marketing campaign as well as to justify the necessity of the size of the marketing budget. In fact, certification is required and the accuracy of financial statements is essential. The practice of guessing and the attitude of it is close enough is falling under increased scrutiny. However, marketing firms and departments having no accepted units of measurement are having a difficult time supplying the necessary answers that executives are requesting.

In order to combat this, professionals in the marketing industry have begun to develop individual and personalized standards, which are then used to measure the efforts, the risks and projections. This reduces the standards to an in firm matter that becomes part of the tactical activities of the firm rather than an industry wide standard.

Generally the only way to measure the success of marketing is through financial means. However, while marketing may use standards of measurement to claiming a successful operation there has been very little done to define what qualifies as success for marketing. As an increasing amount of companies have increased the marketing budgets in an effort to draw in an ever increasing number of customers the need for justification and tracking has become more of a necessity. In turn this has started to move marketing out of the inherently creative and necessary evil categories and into more traditional business positions with more traditional and understandable standards.

Standards of quality are necessary in any aspect of business. It helps to maintain a consistent level of production that is predictable and effective. Having a standard that is defined in clear terms and in a language the entire industry and more importantly related industries can understand is essential in allowing a corporation or industry to make long-term plans.

Here are a few of the things that standardizing and establishing units of measurements can do even with marketing. It can help to allow for more effective use of resources, improve the ability to predict results and provide an increase in the ability analyze and plan for what if situations, which often occur in marketing. It can also allow for the investment return to be asset. This allows a business to create a financial balance, which provides an increase in the overall benefit of marketing to the company.

These are some of the benefits as well as some of the problems that have arisen when it comes to creating accountability within the marketing industry. As a result the question then becomes how to create the standards necessary to eliminate the problems and increase the benefits. One of the biggest obstacles in developing standards is the fact that it is difficult to measure marketing against the standards of measurement common to industries.

This has created a resulting standard of measuring marketing success by cash flow in after campaign reports. Many people do not realize how frequently standards are taken for granted or how difficult it can be to create them. In order to create a recognized and consistent standard, which can allow for market accountability there must be first, a link between the marketing action and a financial return.

This link must be set up and held to the definitions of financial return, risk, the cost and value of capital and money. These are industry standards and help to provide a stable point of reference to from which to work. It is also important to create an accurate way of forecasting. In marketing this is best done through retrospection.

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