Category Archives: Financial

Why Start A Home Based Network Marketing Business

Despite all the abundance in the world today, there is one luxury that still eludes most of us and this is financial independence. It is not, however, a luxury impossible to achieve. When looking at what vehicle you will use to achieve your financial independence, stop for a moment to take a serious look at home based network marketing.

Working from home is a dream for thousands of people around the world and there are those ‘lucky’ few who have achieved it successfully. The key to their success is the understanding of what it takes to market a home based business. It requires persistence and an unwavering commitment.

There a literally thousands of home based business opportunities and they range from investments of under a hundred dollars to investments in the thousands. For the average person, the primary reason they are looking to start a home based business is to improve their financial situation and so a large upfront capital outlay is not possible.

A case for a Home Based Network Marketing Business

Many people invest in home based network marketing as it requires little capital and usually promises great returns. This is the attraction for most people because the product or service on offer has a global market appeal and is within reach financially for the average person. Generally, because it is fairly easy to join a network marketing opportunity it means you can invest your time and money in marketing your business.

The biggest draw card for starting a network marketing business from home is the leverage you can create. As a simple explanation, this means you benefit from the marketing efforts of people in your organization. You will hear network marketers say very often ‘the more people you help get what they want, the more you get what you want’ or variations of that statement.

The other draw card is the home based network marketing company you join, in almost all cases, will have training and support to assist you in growing your own business. The people who introduced you into the business will also be available to assist as they have an invested interest in your success.

3 Strategies to Make Your Home Based Network Marketing Work

Once you have decided network marketing is for you, there are some important considerations you will need to take into account:

Firstly, you must treat this like a business. You will do yourself a tremendous favor by finding out from people who have started their own business, what is required each and everyday to make it a success.

Secondly, you must teach yourself to be motivated. Anyone can be motivated when they are excited about something new. There are many distractions at home and after a tough day at your job, it will take a personal commitment to work on your business.

And finally, you must have staying power. Your decision to start a home based network marketing business must be a long term one. You should not have an expectation of getting rich quick, although making some money almost immediately is certainly possible. Make the decision to build your business no matter what the stakes are and you will be successful. Above all have fun and enjoy building your home based network marketing business.

A Little Used Marketing Tool With Outsized Advantages

Michael Port in “Book Yourself Solid” recommends an “Always-Have-Something-To Invite-People-To offer.”

In my opinion this strategy is so effective for financial advisors because it melts negatives likes these:

— Prospects may know next to nothing about you and need to ease into a relationship.

— They may worry about being slammed by a crushing sales pitch.

— They may have had a bad experience with someone providing a similar service.

And the list goes on . . .

But suppose you offered something that introduces you and your services with no risk for your prospects! Simply, you showcased your personality and your expertise in one stroke while sitting comfortably at your desk.

One of our favorites is the complimentary teleseminar.

> Why Teleseminars?

We focus on teleseminars for three reasons:

1) Because they are easy to carry out,
2) Because they are super-convenient for your prospects, and
3) Because teleseminars can be free (look at www.freeconferencecall.com)

Now let’s see about designing this marketing tool for maximum results for financial advisors.

> The Hanson Big 5 Tips For Getting The Most From Your Teleseminars

* Big Tip 1 – Rigorously Hold To Your Schedule

Whether it is a weekly, bi-weekly, or monthly basis — keep it in front of you as a marketing tool you’re committed to.

* Big Tip 2 – Give Your Telseminar Series A Title That Sets You Apart

The name should capture what you do. Ours, for example, could be the Stand Out From The Pack Series. A financial advisor’s could be The Wealth Management Center or The Secure Retirement Hub.

* Big Tip 3 – Talk About Topics That Are Gnawing At Your Prospects

An appropriate general title for your teleseminars keeps the door wide open for a multitude of subjects. That means each week you can present a new on-topic teleseminar and, of course, open it up to questions and answers.

A question, by the way, can develop into a full-blown subject for the next teleseminar and you can invite everyone on the spot.

Also, you don’t have to be the only star of the show. You can invite complementary specialists and interview them. The KEY is to provide value to help listeners solve their toughest problems

And yes, over time, you’ll have a library of topics, and you can repeat.

* Big Tip 4 – Invite The Right People Whether Few Or Many

Your invitation list doesn’t need to be long just a handful of prospects is fine. Or even an audience of one.

Sales consultant Chris Mullins ingeniously uses teleseminars as the keystone of her sales process. She may be talking to a prospect on Wednesday. Once she learns what his or her big issue is, she can say, “I’m giving a teleseminar on that topic on Friday. Please join me.” Then, that troubling issue becomes the main subject for her teleseminar that week.

You may be collecting names from your website in addition to prospects from referrals and networking activities. You can invite them all to your teleseminars, too.

Consider inviting your clients. Certain topics may be just right for your clients and serve to deepen your relationship.

As a financial advisor, you may not, though, have Chris Mullins’ flexibility. Your teleseminar script may require approval by compliance, and that means you do have to plan ahead.

* Big Tip 5 – Have A Follow Up Strategy

Many financial advisors stop too soon. The teleseminar provides an opening to move your prospects along. You can send an email reminding them of the opportunity to get the transcript or to listen to the recording.

Or you can follow up with a short phone call or leave a message for them.

The good feelings from a teleseminar well done (always providing value) carry over when you contact your prospects again. In addition, providing teleseminars on a schedule always keeps you in front of your prospects. A big advantage in an overcrowded, overmarketed field

Six Requirements For Financial Independence

All of us would like to be financially independent, but what can you actually do to become financially independent?

1. Be in business for yourself
2. Sell a product that is in demand
3. Absolutely guarantee the product
4. Give better service than your competitors
5. Reward those who do the work
6. Attain your success by building the success of others.

One way to gain financial independence is through Network Marketing.

Network marketing as predicted by experts, is showing definite signs of going mainstream. More and more people who previously rejected Network Marketing, are now getting involved, and large companies that used traditional methods of marketing in the past, are now adopting the concept.

What is it? Network Marketing, as it is called today, has been around since the 1950s. Network Marketing originally known as Multi Level Marketing (MLM), is probably one of the most misunderstood concepts in America today.

In Network Marketing, companies move products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same. For your efforts, you can earn overrides on multi levels of people in your organization.

What is so attractive about this business is that there is no prejudice. Anybody over 18 can prosper and succeed. No color, race, gender, age, employment or educational background can stop you. All you have to do is be open minded and follow the simple steps laid out by your company. You have unlimited earning potential. There is no ceiling. Simple, Fun, Money are three words that can be associated with the most powerful marketing method to distribute products in the 1990s and beyond. Personal growth, along with financial freedom is two of the things you can expect from Network Marketing.

Why Am I So Confused About It?

First, ask yourself what the difference is between Network Marketing and Multi Level Marketing. Nothing! They are one in the same. MLM has been around for forty some odd years now and started as a part time business opportunity. By the middle of the eighties many people were earning substantial amounts of money and were beginning to do the business full time. By this time the phrase “Multi Level Marketing” had a pretty tarnished reputation. Well deserved, we might add. Any new industry is going to have its con artists but this had many. Perhaps that is why a lot of people refer to this as a pyramid scheme (which of course is false).

By this time, John Naisbitt had published his well received and highly successful bestseller “Megatrends” and devoted an entire chapter on networking. We had been doing it subconsciously all along and we still do. So the industry came of age: More and more people were using the phrase, “Network Marketing.” Companies selling growth patterns astronomical in both the quality and quantity of people and found this marketing concept to be a wonderful way to move products in the nineties and beyond. Network Marketing was born.

In Network Marketing you are not a door to door salesman, so lets dispel that myth up front. You are in business for yourself (as an independent agent), but not by yourself. You can have very little start up costs and you buy wholesale and distribute product at retail. But, unlike other marketing methods, you have the ability to build a group of people under you, all distributing a little bit of product everyday and then collecting an override on the organization you helped to create.

Remember, this is a group effort (in business for yourself, but not by yourself) and the big money is in organizational overrides. It is almost like owning a chain of stores, or owning a large marketing distribution company. In traditional business (lets use a corporate sales organization) the sales manager hires by adding new people and assigning territories. If a person gets terminated or resigns, you subtract. If the sales organization has 100 people you will probably have a manager for every 5 people. Traditional business is structured a lot like Network Marketing, but in traditional business you do not collect overrides. How many times have you ever recommended a friend for a job in your company and collected an override for it? But, someone on top did! So, the power lies in the ability for Network Marketers to multiply and duplicate.

You build your organization by going wide and deep. Start by lining five people across. Teach them to line five people across, and have them teach their five people. So everyone is working with five people, just like traditional business. Only now, anybody who has desire and the ability to learn simple concepts has the ability to earn vast sums of money by exposing great products everyday and teaching others to do the same! And in time you will have a bigger sales force, all well managed and trained without the headaches of inventory, paperwork, computers, payroll, and staffing. You are an independent agent, all that is handled by the parent company. Once you have successfully trained five people, you go out and repeat the process again, you will have attrition, but are now multiplying, going wide and deep and just subtracting, not dividing when attrition occurs.

Marketing Program Combines Basics And Specifics

This article about Business Administration – Marketing at Centennial College explains why an approach that offers both basics business courses and specific marketing courses is useful.

Any college program that ensures students have a solid combination of basic knowledge plus specific knowledge of the field in which they will work is beneficial, as both of these types of studies have a purpose. The basic knowledge serves as a base for students to understand the wider field. Meanwhile, specific knowledge gives them the ability to understand the underlying processes needed for success.

At Centennial College, students can attend business marketing training (known officially as Business Administration – Marketing), which, as the name suggests, balances an overview of business with marketing specifics. As such, students attend three years’ worth of classes that begin with an exploration of broad-based business training. During this time, topics that are covered are actually common to many of the School of Business programs. This structure is in place not just to offer a general idea of business but also to ensure that students have the opportunity to determine whether this is the right program for them. Among specific business courses in this offering are: Fundamentals of Business, Strategies for Business Success, Financial Accounting Concepts, Business Operations, Business Communications, Human Resource Management, Business Analysis, Business Ethics and others.

In terms of more specific training, this business marketing program takes a practical approach to ensuring that students are prepared for the field. Students learn by applying theory to hands-on activities such as case studies, guest lectures, presentations, projects, and computer simulations and technologies. They are guided through these activities by knowledgeable faculty members who have much experience in the field and are equipped to dole out advice, personal anecdotes and facilitate class discussions while teaching marketing topics such as principles of marketing, marketing communications, professional selling, practical applications in marketing, marketing research, brand management, interactive marketing, consumer analysis and more.

As each Centennial program offers a cumulative practical experience, this program sees students complete an industry project. In teams, students complete a project that is sponsored by an entrepreneurial endeavour, small business or major company. Additionally, Centennial sponsors selected marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Grads may enjoy membership privileges with the Canadian Marketing Association (CMA) – the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Meanwhile, examples of positions in which graduates of this Business Admin – Marketing program excel include: marketing coordinator, marketing analyst, promotions assistant, sales representative, assistant brand manager, public relations assistant and advertising assistant. On the other hand, those who wish to pursue further studies may do so through Centennial College’s educational partners, which allow them to apply academic credits. Among this program’s university partners are: Laurentian University, Royal Roads University, University of Guelph, University of New Brunswick, University of Windsor and more.

The Right Online Marketing System

Making money online is fast replacing real estate as the fastest and easiest way to make money in the world.

Even though online marketing may be the best way to make money in the world there is still an incredibly high failure rate. This is because marketers lack a true system designed to produce efficient and systematic results every time for everyone.

Target Market:

Once you have a system in place that knows how to market to a highly targeted and receptive audience on autopilot, then you will have financial success from making money online every single time and faster and easier than any other way in the world including real estate in most cases.

Finding the Right Online Marketing System:

Many online marketing leaders and so-called gurus struggled for long periods of time until they were finally able to put all the elements of a true money-making online marketing system in place.

Other expert Internet marketers struggled for relatively shorter periods of time because they were able to find those other marketers who had developed proven online marketing systems that delivered systematic and consistent results every time.

Top Online Earners Struggled:

Regardless if today’s top online earners struggled for relatively long or short periods of time, they all struggled nonetheless.

Top Online Earners Use a System:

Not only did all top online earners struggle, until they found a true online marketing system but they all either discovered or designed and then used a proven system. Implementing a system that mathematically produces results like clockwork is the most important factor in achieving your financial goals in record time in online marketing.

The time it takes to actually design and implement your own proven online marketing system will inevitably take you years to perfect until its providing you the massive systematic results you desire to achieve your goal of complete financial freedom.

That is why it is so important to look to the leaders who have already developed the online marketing systems. Many online leaders specifically designed massive marketing systems for the intention of having other marketers put them into practice

But of course, in order to use someone else’s proven system you must be prepared to give something back and create a win-win situation where both sides benefit substantially.

As long as you’re willing to create a valued online business partnership so both sides benefit at record pace, it will sure beat the alternative of trying to design and implement a proven online marketing system of your own.

Even if you really want to create your own system, there is nothing that can stop you from ultimately inventing it and putting it in place for the world to use. But if creating your own online system is your desire, it will be much easier to make it happen when you simply achieve financial freedom first. And then once you are free and relaxed you will have the time and the resources to create and reveal your own proven online marketing system to the world.

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